If you have a business, you particularly want to get a new website fast if your current one seems to not be performing to the results you want.
If you’re considering building new web pages, you are already working towards getting results. The way I see it, Facebook and Instagram are like flyers you give out to people. Your website is the shop you’re trying to get them to visit. It is the one creating results and results comes in many forms.
Results to Expect When You Get a New Website Fast
Your website opens the door to user engagement when it is properly done. User engagement is one of the results businesses and bloggers aim to see. I wouldn’t limit engagement to the following but these are some forms in which you can tell that people are really loving what they see:
- they subscribe to your newsletter
- they purchase your products
- they send you emails
How Do I Make These Results
These results manifest because of a combination of these three fundamentals of online engagement:
- What they see
People get drawn to aesthetics. If you present well in this department, it’s easier to assume that you’d also do good on the rest. First impressions do wonders. Brand Calling wrote an article that covers the characteristics of a good and a bad website so read on to know what best to do and not do.
- What they read or hear
This covers two of the three basic types of content that you can allow users to see once your web page has loaded – written words and/or spoken voice (from audio or video), the third being pictures (from images or video). The third one affects them too in many ways possible but the first two helps them decide more. It doesn’t matter if it’s through speaking or writing, what you’re saying will make or break their excitement to engage.
- What they get
Users look for solution because they’re trying to solve a problem. They found you because you come up in their results or your social media post popped in their feed. Either way, they are in your “shop” now and what you offer (products, article content or videos) needs to be able to evoke a feeling of clarity that doesn’t only solve their problem but also sparks inspiration to dig deeper and learn more.
It comes down to basic biology: sight (aesthetics), hearing (words) and touch (feelings).
Sabrina made a search in Google with the keywords “yellow hat cebu”. Her problem is that she’s going to the beach where it’s hot and she needs some shade while she walks around the area. She found your website because it is in Cebu, Philippines and you sell a variety of hats, including yellow ones. She opens up your website link and what she sees is your beautifully laid out product page of a yellow hat that you sell. Then she scrolled down and she reads what your hat is made of and by whom – it’s made of recyclable materials and you made it by hand. The add-to-cart button is right there too so she can easily checkout and she did. Via an automated email, you thanked her for the purchase and recommended related products that might interest her. Your beautiful collection and easy checkout inspired her to upgrade her wardrobe and share to her friends the gem that she has found.
In conclusion, there are indeed many aspects that are involved in getting to a point where both you and your developer are already happy in what your website looks like. Being confident with whom you trust plays a massive role. Contact me to give me feedback about this article, ask me questions or work with me. Thanks for reading!